Internet Marketing – The Book
A2Z co-authored one of Israel’s leading internet marketing books — a practical guide to building a complete online marketing strategy.
Smart Internet Marketing — Mastering Tomorrow’s Marketing World
In cooperation with the Israeli Export Institute, A2Z published the book “Smart Internet Marketing — Mastering Tomorrow’s Marketing World”, which received excellent reviews and was sold successfully in all major bookstore chains across Israel.
The book covers the full spectrum of digital marketing for businesses: from building a marketing strategy and understanding your audience, through SEO, paid advertising, social media and content marketing, to measuring results with analytics. It remains a foundational reference for Israeli marketing professionals.
The Digital Accessibility Guide
A2Z also published a comprehensive guide to digital accessibility — covering the legal requirements in Israel, WCAG standards, and practical steps for making websites and documents accessible to all users.
Download the Accessibility Guide (PDF)
Additional Publications
- The Smart Facebook Marketing Booklet — a practical guide to running effective Facebook campaigns.
- Web Accessibility Training Presentations — used in A2Z’s accessibility training seminars.
- Hundreds of professional articles published on the A2Z blog, covering SEO, PPC, analytics, accessibility and more.