About

A2Z (Neting Ltd.) specializes in marketing, accessibility, SEO, content and online advertising — in both local and international markets.

A2Z (Neting Ltd.) specializes in marketing, accessibility, promotion, content and online advertising — in local and international markets. We provide our clients with the full range of digital marketing solutions, from strategy selection and building a complete marketing plan, through the execution of marketing and advertising tasks, to real-time analysis of results. The company was founded and has been operating since 2002, and is today considered one of the leading, most experienced and most respected companies in Israel in the field of digital marketing and web accessibility.

Clients

A2Z’s clients include government ministries, municipalities and local authorities, leading brands, corporations, banks, hi-tech companies, tourism companies, insurance companies, financial companies, as well as businesses from the automotive, medical, retail, commerce, medical tourism and industrial sectors — operating in the digital space in both local and international markets.

All Clients →

We provide our clients with digital marketing solutions as part of building a digital strategy, including: establishing and managing digital assets, search engine optimisation, web accessibility for users with disabilities, market and competitor research, building an online marketing plan and selecting the right marketing mix, smart and targeted advertising across all digital channels, organic SEO to appear on the first page of Google and other search engines, paid advertising on Google and social networks, professional analytics and traffic channel analysis, quality content writing, digital reputation management, email marketing, and data and results analysis. Each specialisation helps achieve the different goals of each company: branding, leads, customer retention, creating buzz and more.

The Team

In each of these areas, A2Z employs a professional, experienced and service-oriented team, providing each client with a comprehensive service package tailored to the client’s goals, capabilities and needs. In practice, we act as your marketing arm in the digital space.

As part of its marketing activities, the company operates a training division that includes seminars and lectures on digital marketing and web accessibility within the framework of the accessibility law.

Within the training division, A2Z has published extensive literature on internet marketing:

• In cooperation with the Israeli Export Institute, we published the book “Smart Internet Marketing — Mastering Tomorrow’s Marketing World” — which received excellent reviews and was sold successfully in all major bookstore chains.
• The Smart Facebook Marketing Booklet.
• Web Accessibility Training Presentations.
• Numerous professional and useful articles in various internet marketing fields, published regularly on our blog.

Collaborations

A2Z works in full cooperation with all relevant bodies in Israel on the subject of digital accessibility, including the Accessibility Israel Association, the Israeli Internet Association, the Standards Institute, and the Commission for Equal Rights of Persons with Disabilities of the Ministry of Justice. A2Z is also a member of the International Association of Accessibility Professionals (IAAP), and works in collaboration with a range of leading software houses in Israel.

A2Z was founded by Alon Zakai, who has been working in local and international marketing for over 20 years and serves as CEO of the company to this day: “The secret to our success — in addition to striving for excellence and service for our clients — is the extensive experience we have accumulated, as well as the mistakes we have made over the years. We would be happy to put all of this to work for your business success as well. You are welcome to contact us with any question.”